Senior Digital Marketing Manager
Location: Nottingham
Salary: £60k - £100k (based on experience)!
On behalf of a leading enterprise software company, we're seeking a seasoned Senior Digital Marketing Manager to join their growing team. Our client revolutionises how companies modernise their systems, boasting groundbreaking technologies that empower businesses to revitalise critical infrastructure.
In this role, you'll be a strategic mastermind, crafting and executing digital marketing campaigns that drive lead generation and solidify their position as an industry leader.
Here's what you'll do:
Develop a winning digital strategy aligned with their cutting-edge B2B software solutions.
Craft compelling content across all digital channels – website, blog, social media, email – to captivate target audiences and elevate brand awareness.
Mastermind SEO and SEM campaigns to dominate search engines, generate organic traffic, and attract high-quality leads.
Spearhead social media strategies (paid & organic) to amplify brand messaging, foster community engagement, and fuel lead generation.
Architect and execute data-driven email campaigns to nurture leads, promote offerings, and retain customers.
Leverage analytics to measure campaign effectiveness, glean valuable insights, and optimize future strategies.
Collaborate seamlessly with internal teams (Sales, Product Development) to ensure marketing initiatives harmonize with overall business goals.
Conduct market research and competitive analysis to stay ahead of industry trends and inform strategic decision-making.
To thrive here, you'll possess:
5+ years' experience in B2B digital marketing for smaller, high-tech companies (product value proposition experience a plus).
In-depth grasp of digital marketing channels (SEO, SEM, social media, email, content marketing) specifically geared towards B2B lead generation.
Keen analytical mind with a knack for leveraging internal & external influencers in complex sales cycles.
Exceptional written & verbal communication skills.
Proficiency in marketing tools (Google Analytics, HubSpot, etc.).
Team player who flourishes in a dynamic, fast-paced environment with multiple projects on the go.
Bachelor's in Marketing/Communications (Master's a plus).
Ready to propel a groundbreaking enterprise software company to new heights? Apply today!