Senior PPC Manager
Salary: up to £50,000 (based on experience and skills)
Location: Poole (hybrid)
My client is a leading B2B retailer in the UK, and as Senior PPC Manager will be responsible for continuing the ongoing successful paid advertising strategy across the business.
About the role:
·Responsible for the management and reporting of the commercial fundamentals behind our group advertising investments at all levels, from Marketing Executive to Board Level
·Development of the wider business advertising strategy in conjunction with the Group Marketing Manager and the Senior Marketing Team
·Maximise the benefit of investment by remaining at the leading edge of advertising techniques across Google Ads, Microsoft Ads and more.
·Developing top and bottom-of-the-funnel growth strategies across the spectrum of paid digital channels (Search, Social, Display, Remarketing etc.)
·Collaborate with agencies, vendors and partners as required, including planning and expenditure.
·Advise on the SEO strategy and produce actionable plans with the Trading Team that complement our advertising.
·Experience of leading large-scale PPC accounts, ideally with budgets in the millions.
·Knowledge of working hands-on with Google Ads and Microsoft Ads.
·Paid search knowledge, including account and keyword strategies, Remarketing, KPIs and targets, script development, audiences/segmentation or account automation tools, and related products.
·Strong budgeting skills, with a skill for categorising spending across key campaign activities and planned outcomes.
·Data-driven and able to confidently interpret and use data.
·Working Knowledge of Performance Max within Google Ads
·Experience in product PPC marketing in a B2B setting.
·Google Ads and Analytics Certified.
If you are interested about this role, please APPLY NOW!